Simply because video has a unique characteristic that other media don't have. It can communicate a concept or idea through an audio-visual narrative that unfolds over time.
This multi-sensory experience can evoke stronger emotional responses, leading users to share the content more often and allows for the telling of structured stories where every element has a purpose, where psychology and sales techniques can help drive conversions, grab consumers' attention and increase engagement. Of course, not all videos have this power, and this is where working with a professional video production studio makes all the difference.
More shares
i.e. 1000 impressions = 300 views
More qualified leads
Being clear about the funds available for the project or campaign is very important in order to have a constructive discussion between all parties and find the best solution for its execution.
Video production can be very flexible in terms of budget; it all depends on the resources used and the production days needed to create the video. We are always ready to find the right solution within the client's budget.
We are creative in this regard as well and can achieve the best results while staying within the limits.
There are many types of videos, and choosing the right one is the first and most crucial step. This choice will determine the narrative structure and the achievement of the marketing objectives you're aiming for. Additionally, your budget will be influenced by this decision, as some types of productions require more planning, time, resources, and equipment.
Therefore, once the budget is defined, it's essential to develop a realistic video production that includes the necessary elements aligned with your marketing goals.
Artificial intelligence AI (Large Language Model LLM) services are becoming more advanced and effective with each passing day. Today, we're still in an early stage where the output may lack consistency and detail, but it can be a valuable, cost-effective tool for creating assets to combine with real footage, thereby reducing the budget.
We can generate images to animate, short videos, voice-overs, music, etc. While we use traditional video equipment and techniques, we also explore new technologies, such as AI-generated images, videos and sounds, to integrate into your production.
There isn't a formula. Anyone who sells you the “right and easy way” is just a salesperson without true creative process or narrative ability. There are many components that need to align to achieve the right mix.
Our first task is to understand the client and what they want to communicate and why. This step is essential for creating an empathetic narrative structure that conveys the client's message.
Missing a creative vision?
Online channels include various social media platforms, and the choice will depend on the goals you want to achieve, whether you want to adopt an organic or paid strategy.
For a paid strategy, YouTube is one of the best channels. YouTube offers various viewing options (format, duration, and objective) to choose from. The choice will depend on the type of video to be created and the users you want to reach. With Youtube we can setup a video marketing campaign that gets results, whatever your advertising budget is.
From local shops to global brands, businesses of all sizes and budgets can grow with YouTube Ads.
The launch of the video marketing campaign must be planned and tested through an A/B testing process. This involves creating, for example, two versions of the same video that are aired for a limited time to a specific target audience, allowing you to analyze the data and determine which version converts better.
Once the winning version is identified, the full campaign is launched, with regular monitoring to review the data and adjust specifics related to budget, target audience, and keywords.
